Viral video to raise awareness of the tragic and violent situation of children in South Sudan.
Golfing with Pros can be Uncomfortable. FootJoy Contours make you Comfortable Anywhere.
Sweet Baby Ray's
Flavor that incites a passion bordering on obsession.
One of the great names in the financial world.
Introducing Two Delicious Foodservice Websites.
Gulf States Toyota
This print campaign highlights how the New Tundra is the best of both worlds.
MMB’s work for Boston Children’s Hospital (BCH) was recently featured in “How Boston Children’s Hospital Stands Out in a Crowd of Standouts,” by Peter Hochstein in the August issue of Strategic Health Care Marketing.
In the article, MMB’s Chief Marketing Officer Liz Vanzura sheds light on the strategic insights that led MMB to create BCH’s “Until Every Child is Well” campaign. With the primary goal to increase awareness of the importance of specialized treatment for children, Vanzura notes that moms need to be reminded to “think Boston Children’s Hospital first” regardless of the complexity of the ailment.
Additionally, moms were not interested in being shown the “sick” side of the equation. Instead, it was critically important to focus on the many children that had overcome their ailment and were on the other side of the treatments.
We’re extremely proud of the work we have done with BCH and are thrilled to see their efforts recognized in this well-known industry publication.
Our client Subway has earned recognition in Siegel & Gale’s 2014 Global Brand Simplicity Index. The simplicity index showcases consumer sentiment regarding how well brands “align what they say to what they do. It’s not just about communication, but also the final experience. A lot of brands don’t do well because they go out into the market with a lot of promotion but don’t make an effort to make it real.”
Congratulations to Subway for this recognition. We’re proud to have helped play a part in their success.
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