Congratulations to our client Subway Restaurants for being named the Brand of the Year in the Quick Service Restaurant category for the ninth year in a row, by the annual Harris Poll EquiTrend study. The study surveyed 38,000 consumers on their perceptions of 1,500 brands, in terms of level of quality, familiarity, and purchase consideration, and then awarded “Brand of the Year” to the top-ranked brand from each category.

MMB has had the fortune of working with Subway for 10 years now, and congratulates all of our colleagues and friends on their continued success.

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Subway was recently named the top brand in Vivaldi Partners’ “Social Currency Impact Ranking”, beating out Google, Target, Heineken, Verizon and Dunkin’ Donuts. The study, featured on Forbes and MediaPost, defines social currency as the degree to which customers share a brand or information about a brand with others. Consumers in the U.S., UK and Germany, were surveyed about brands and their perceptions of how well brands enable six social behaviors: utility, information, conversation, advocacy, affiliation and identity. Brand performance or impact was measured on three levels of conversion: awareness to consideration, consideration to purchase/use, and purchase/use to loyalty.

“Subway ranked #1 because it performs highly on the six social behaviors as well as in impact on consumers in terms of consideration, purchase and loyalty. Its large Facebook (20 million) and Twitter audiences are highly engaged, driving conversation, advocacy and affiliation”. Subway “continuously manages to sell promoted deals without pushing the advertising theme too far. Initiatives like its Flavorizer — a custom app that allows users to build and name a sandwich — emphasize its offerings’ customizable nature and build brand identity.”

Read More at MediaPost
Read More at Forbes

Congrats to our friends at Subway and our partner agencies. We are thrilled to be part of their success.