MMB

Gulf States Toyota

Gulf States Toyota

A parallax website immerses users in the Endeavour journey.

Gulf States Toyota

Gulf States Toyota

Saving the environment and selling cars: MMB launches Power of Prius.

Gulf States Toyota

Gulf States Toyota

See the story behind how Toyota Tundras and Corollas are made in the Gulf States region.

Boston Children's Hospital

Boston Children's Hospital

First branding effort by the #1 ranked pediatric hospital.

Ken's

Ken's

Ken's salad dressing sales are hopping!

Foster Grant

Foster Grant

Pocket Mirror App captures images and enables sharing with friends on Facebook, Twitter and email.

Latest News

Subway Named Top QSR Ninth Year In Row

6:59 pm April 4, 2013

Congratulations to our client Subway Restaurants for being named the Brand of the Year in the Quick Service Restaurant category for the ninth year in a row, by the annual Harris Poll EquiTrend study. The study surveyed 38,000 consumers on their perceptions of 1,500 brands, in terms of level of quality, familiarity, and purchase consideration, and then awarded “Brand of the Year” to the top-ranked brand from each category.

MMB has had the fortune of working with Subway for 10 years now, and congratulates all of our colleagues and friends on their continued success.

Read More Here

Subway #1 Social Currency Brand

2:39 pm March 21, 2013

Subway was recently named the top brand in Vivaldi Partners’ “Social Currency Impact Ranking”, beating out Google, Target, Heineken, Verizon and Dunkin’ Donuts. The study, featured on Forbes and MediaPost, defines social currency as the degree to which customers share a brand or information about a brand with others. Consumers in the U.S., UK and Germany, were surveyed about brands and their perceptions of how well brands enable six social behaviors: utility, information, conversation, advocacy, affiliation and identity. Brand performance or impact was measured on three levels of conversion: awareness to consideration, consideration to purchase/use, and purchase/use to loyalty.

“Subway ranked #1 because it performs highly on the six social behaviors as well as in impact on consumers in terms of consideration, purchase and loyalty. Its large Facebook (20 million) and Twitter audiences are highly engaged, driving conversation, advocacy and affiliation”. Subway “continuously manages to sell promoted deals without pushing the advertising theme too far. Initiatives like its Flavorizer — a custom app that allows users to build and name a sandwich — emphasize its offerings’ customizable nature and build brand identity.”

Read More at MediaPost
Read More at Forbes

Congrats to our friends at Subway and our partner agencies. We are thrilled to be part of their success.

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