Congratulations to our client Subway Restaurants for being named the Brand of the Year in the Quick Service Restaurant category for the ninth year in a row, by the annual Harris Poll EquiTrend study. The study surveyed 38,000 consumers on their perceptions of 1,500 brands, in terms of level of quality, familiarity, and purchase consideration, and then awarded “Brand of the Year” to the top-ranked brand from each category.
MMB has had the fortune of working with Subway for 10 years now, and congratulates all of our colleagues and friends on their continued success.
Subway was recently named the top brand in Vivaldi Partners’ “Social Currency Impact Ranking”, beating out Google, Target, Heineken, Verizon and Dunkin’ Donuts. The study, featured on Forbes and MediaPost, defines social currency as the degree to which customers share a brand or information about a brand with others. Consumers in the U.S., UK and Germany, were surveyed about brands and their perceptions of how well brands enable six social behaviors: utility, information, conversation, advocacy, affiliation and identity. Brand performance or impact was measured on three levels of conversion: awareness to consideration, consideration to purchase/use, and purchase/use to loyalty.
“Subway ranked #1 because it performs highly on the six social behaviors as well as in impact on consumers in terms of consideration, purchase and loyalty. Its large Facebook (20 million) and Twitter audiences are highly engaged, driving conversation, advocacy and affiliation”. Subway “continuously manages to sell promoted deals without pushing the advertising theme too far. Initiatives like its Flavorizer — a custom app that allows users to build and name a sandwich — emphasize its offerings’ customizable nature and build brand identity.”
Congrats to our friends at Subway and our partner agencies. We are thrilled to be part of their success.
MMB Hispanic had a fantástico 2012, turning our philosophy of “total brand approach” into culturally relevant and strategically compelling communications that helped deliver record-breaking sales gains and meaningful brand perception increases across all our engagements.
Click Here for a small sample of our Hispanic work for key clients.
Subway was ranked as the US brand with the most positive Buzz in 2012 by the YouGov/Brand Index study. Subway was also the #1 ranked brand in 2010 + 2011. Subway beat out 1,100 brands including Amazon, Cheerios, History Channel, Lowe’s, Ford, Target, YouTube, Kindle and Google. Subway also ranked #1 in the QSR category. The brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you’ve heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”
Congratulations to our clients at Subway, the Franchisees, and our sister agencies who work tirelessly to deliver a quality product and positive consumer experience, year after year. We are very proud to be a part of their continued success.
The “Track Social Awards For 2012″ are out and Subway had the highest representation for the restaurant industry (alongside brands like Disney, Facebook, Wal-Mart and Coca-Cola), topping the “overall engagement” category. Engagement is defined as a “measure of how well your social media presence is engaging its audience. It is a measure of the quality and quantity of consumer interactions per entity interaction, per audience member.” Subway’s score in this category far outpaced No. 2 Disney. Track Social wrote that the brand does “an incredible job at getting their audience to respond to them.”
Subway also topped the Most Votes Per Day category, and scored in the top 10 in Overall Buzz on Facebook, Most Comments on a Post, and Most Likes on a Post.
Congratulations to our partners at Subway and the agencies that we work with in the social media space.