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SUBWAY Most Beloved Brand: 2nd Year in a Row
For the second straight year Subway Restaurants has been named “the most beloved brand by consumers” by a YouGov Brandindex study. SUBWAY(R) beat out Apple, Target, Amazon, Ford and Google for the top spot.
Check out the full article here
Congratulations to SUBWAY(R) – we are thrilled for them and proud to have helped contribute to their success.
Gulf States Toyota Selects MMB as New Advertising Agency
MMB is thrilled to announce that we have been selected by Gulf States Toyota as their creative agency of record. Gulf States Toyota is the world’s second largest independent distributor of Toyota vehicles, whose 154 dealers account for ~ 12% of Toyota sales in the United States. We look forward to collaborating on great marketing campaigns that deliver great results.
Nielsen Ranks Subway Top TV Ads of August
Nielsen reported that of the 3,524 new ads tracked in August, four of the TV spots MMB created for Subway ranked amongst the Most-Remembered, and one ranked in the top 10 Most-Liked.
According to new Nielsen research:
Consumers remembered new commercials for Subway’s Oven Crisp Chicken, Buffalo Chicken and Turkey Breast and Black Forest Ham sandwiches better than almost any others last month… making the spots the second, third, fifth and seventh most-remembered new TV ads of August. No other marketer made the top 10 more than once.
An Oven Crisp Chicken ad showing a burger chain manager slipping in grease also proved particularly popular with viewers, who liked it more than all but seven other new commercials last month.
MMB launches new NESN media push for Sox/Yanks rivalry
The Red Sox and Yankees rivalry has often been cited as the greatest sports rivalry of all time. Babe Ruth versus Tris Speaker; Dimaggio versus Teddy Ballgame; Yastremski versus Mickey Mantle; Mike Torrez versus Bucky Dent; Pedro versus Zimmer; and Josh Beckett against the entire Yankee lineup. With over a century of history overflowing with passion and golden memories, there is only one way to celebrate the rivalry and the two great franchises- with a fly over.
MMB Launches Foster Grant iPhone and iPad App
MMB is excited to introduce the iPhone and iPad App we created for Foster Grant.
The Foster Grant Pocket Mirror will capture your image and give it a unique look with lots of stylish frames and color effects. It?s also easy to share your image with friends on Facebook, Twitter and email.
The App is available in the iTunes App Store. The link below will launch the download screen in iTunes.
Download The Foster Grant Pocket Mirror
Please download it for yourself, and tell all your friends. It?s FREE! (Need iPhone 4 or iPad 2 with front facing video camera).
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