MMB

MMB and its longtime client SUBWAY® recently worked together on the launch episode of AMC’s new reality show, “The Pitch.”

Chad Caufield, MMB Managing Partner and team leader on SUBWAY,
was cast as part of the SUBWAY client-side team judging the agencies’ work throughout the show.

Chad commented, “We have a great relationship with Subway and the show was fun to do.

We were honored to be asked to be a part of it, but for me it was really great to sit on the client side of the table for a change.”

The sneak preview of The Pitch airs on AMC on April 8th at 11PM, right after MadMen.

For the second straight year Subway Restaurants has been named “the most beloved brand by consumers” by a YouGov Brandindex study. SUBWAY(R) beat out Apple, Target, Amazon, Ford and Google for the top spot.

Check out the full article here

Congratulations to SUBWAY(R) – we are thrilled for them and proud to have helped contribute to their success.

MMB is thrilled to announce that we have been selected by Gulf States Toyota as their creative agency of record. Gulf States Toyota is the world’s second largest independent distributor of Toyota vehicles, whose 154 dealers account for ~ 12% of Toyota sales in the United States. We look forward to collaborating on great marketing campaigns that deliver great results.

Click here the full press release

Nielsen reported that of the 3,524 new ads tracked in August, four of the TV spots MMB created for Subway ranked amongst the Most-Remembered, and one ranked in the top 10 Most-Liked.

According to new Nielsen research:

Consumers remembered new commercials for Subway’s Oven Crisp Chicken, Buffalo Chicken and Turkey Breast and Black Forest Ham sandwiches better than almost any others last month… making the spots the second, third, fifth and seventh most-remembered new TV ads of August. No other marketer made the top 10 more than once.

An Oven Crisp Chicken ad showing a burger chain manager slipping in grease also proved particularly popular with viewers, who liked it more than all but seven other new commercials last month.

Check out the Oven Crisp Chicken spot here

The Red Sox and Yankees rivalry has often been cited as the greatest sports rivalry of all time. Babe Ruth versus Tris Speaker; Dimaggio versus Teddy Ballgame; Yastremski versus Mickey Mantle; Mike Torrez versus Bucky Dent; Pedro versus Zimmer; and Josh Beckett against the entire Yankee lineup. With over a century of history overflowing with passion and golden memories, there is only one way to celebrate the rivalry and the two great franchises- with a fly over.