Gulf States Toyota Selects MMB as New Advertising Agency

10:11 pm November 17, 2011

HOUSTON, November 17, 2011 – Gulf States Toyota (GST) today announced the selection of MMB as its new creative advertising agency of record. MMB will be responsible for developing and implementing advertising and marketing campaigns for GST and its dealers.

Concurrently, GST announced that it has selected Zenith Media to work in partnership with MMB as GST’s media agency of record. Zenith will plan and buy all media, both traditional and digital, for GST in its five-state area. Ranked #1 in the industry in both reported revenue and buying billings, Zenith is part of Publicis Groupe, one of the world’s largest media services groups.

“We’re setting a new direction for our marketing efforts at GST that will better evoke our business philosophy of going the extra mile in everything we do,” said GST Vice President of Marketing Gene Brown. “We will also more fully integrate our communications across channels to reflect the way today’s audience consumes media. We believe MMB’s fresh creative thinking and constant commitment to producing results will ensure our future success with a strong, integrated message across all consumer touch points in our five-state region. Zenith Media will be the perfect partner to ensure the great message we develop with MMB reaches the right customers in the right place at the right time.”

“With our long track record of producing creative that not only wins awards but delivers results, we believe MMB is a great fit for Gulf States Toyota,” said Fred Bertino, president of MMB. “We believe in the value of deep relationships with a select client list, supported by a very senior staff who really understands how business works, and GST will be a perfect fit for our business model.”

“Gulf States Toyota represents an ideal partner for Zenith. As The ROI Agency, we welcome the opportunity to work with such a progressive marketer to drive innovative, measurable media returns,” added Dave Penski, president of Zenith Media.

About Gulf States Toyota
Based in Houston, Gulf States Toyota is the world’s second largest independent distributor of Toyota vehicles. It serves 154 dealers in the five states of Arkansas, Louisiana, Mississippi, Oklahoma and Texas, who collectively account for roughly 12% of Toyota sales in the United States. GST is a member company of The Friedkin Group, and ranked 76th on the Forbes 2010 list of America’s Largest Private Companies.

About MMB
Based in Boston, independent agency MMB was formed in 2001 and has grown into one of the country’s most respected agencies, known for its integrated creative as well as an uncommon commitment to generating results for its clients. Led by founding partners Fred Bertino and Jamie Mambro, as well as Creative Director Jerry Cronin, the team at MMB has won countless industry awards ranging from Grand Effies to Cannes Lions, Grand Clios, the Gold One Show and Emmys.
MMB brings tremendous experience to GST including AutoNation, Subway Restaurants, Dunkin Brands, New England Ford Dealers, Auto Europe, ESPN, HUMMER, GMC Truck and Coca-Cola, among others. As the award-winning agency of record for Subway Restaurants, MMB has helped the brand surge from the #5 to the #2 quick service restaurant and was recently named the #1 ‘Most Social’ QSR restaurant brand by Nation’s Restaurant News.

For more information, visit

About Zenith Media
Zenith Media, The ROI Agency, is dedicated to ensuring that every client receives a better return per media dollar invested than any of their competitors. Zenith helps advertisers achieve their business goals by providing compelling and effective ways of connecting with consumers through innovation, imagination, measurement and evaluation. Zenith Media is a division of ZenithOptimedia, a member of Publicis Groupe, S.A.

Contact: Frank Bianchi, GST Corporate Communications Manager, 713/580-3620

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