Our Work: Putnam Investments
MMB is proud to have teamed up with Putnam Investments on a recent TV and print campaign supporting Putnam’s exclusive sponsorship of the U.S. Ski Team and U.S. Snowboarding.
Both spots feature Olympic Gold Medalist Ted Ligety. The first, “Turn,” shows Ligety carving a turn around a Super G gate in super slow motion, while “Jump” uses the same camera speed to highlight Ligety earning his wings as he takes to the air. This was one shoot where a production challenge became an asset. The blizzard that hit the mountain while we were filming made production a challenge, but we ended up with a bit of magic on film.
The slow motion in both spots highlights and emphasizes the remarkable effort, focus and discipline that U.S. ski and snowboard athletes like Ted Ligety put to use every time they enter the start house. We feel this same mindset is characteristic of Putnam Investments as it strives to deliver the same level of commitment, perfection and performance to their clients.