MMB

Overview

In the gaming world, Atari is a legend. Over time, however, gamer awareness of the ever-evolving brand began to decline. MMB repositioned the company to capitalize on the Atari name without overtly leveraging the brand’s retro ’70s equity. Our integrated campaign for the simultaneous launch of three franchise titles—“The Matrix,” “Backyard Sports,” and “Dragon Ball Z”—helped push Atari from the #5 video game publisher to #3 in the world.