Our Work: Boston Children's Hospital
Client:
Boston Children's Hospital
Campaign:
Until Every Child Is Well
Overview
Boston Children's Hospital is significantly outspent and has some formidable competition. Research showed that there is surprisingly low awareness and familiarity of the enormous expertise and services (from simple to complex procedures) they offer - even here in MA. BCH has an unparalleled passion and commitment to the science and research needed to find answers and cures for the toughest of illnesses. You quickly realize that there is no better place in the world to take your child to be treated, with their world renowned doctors, affiliation with the Harvard Medical School and partnership with the Dana Farber Cancer Center. Our campaign will break a new tagline "until every child is well" using a new original song throughout a fully integrated campaign.
