MMB

Overview

Revitalizing a brand…and repositioning for growth. The Carrabba’s brand has a very rich heritage inspired by the founders Johnny and Damian and their passion for food. Carrabba’s uses authentic family recipes with bold flavors, made from scratch using the highest quality ingredients and offers a place of warmth and hospitality where guests are a part of the family. MMB has been asked to help Carrabba’s continue to grow their business via innovative advertising and marketing initiatives. We are assisting Carrabba’s with a repositioning effort and new campaign designed to leverage their strengths and attract new audiences to the brand. Recent efforts to date have included the launch of several new promotional initiatives leading to significant increases in awareness and double digit increases in sales and traffic over the last four quarters. This is particularly impressive in a category where the client significantly outspent by the competition.