MMB

Overview

Inspired by beautiful Italian postcards, the direct mail piece, which is also available in restaurant, houses valuable offers for some of Carrabba’s signature favorites. And for those who prefer email, a “Like” on Facebook and a few clicks is all it takes to receive postcard emails. And let’s be honest, who doesn’t like hand-prepared dishes made from scratch with the freshest ingredients? As part of the experience, users can enter the Postcards from Italy sweepstakes for a chance to win a classic Italian Vespa™. We also created a sweepstakes microsite for users to enter to win and explore more ways to enjoy Postcards from Italy. Like our Perfect Pairings game, which helps users select the perfect food and beverage pairing for them. It’s as fun to play as it was to create.