Our Work: L.L. Bean
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Client:
L.L. Bean
Campaign:
Overview
Overview
Branding and selling are not different—especially to this direct response retailer. MMB’s integrated effort for L.L. Bean was designed to further the L.L. Bean brand proposition and drive catalog inquiries during the company’s most important sales season. We more than doubled the number of catalog inquiries in 2007 as compared to 2006.
