MMB

Client:

Subway

Campaign:

Better Breakfast Battle App + Sweepstakes

Overview

Subway hosted an event in NYC where Jared Fogle and celebrity chef Robert Irvine judged breakfast sandwiches created by contestants. MMB extended the Breakfast Battle concept into the online space by creating a Facebook App that allowed people to build their own creation, using a Subway Breakfast sandwich and adding ingredients available in the restaurant, and be entered in a sweepstakes.