MMB

Overview

When Subway asked us to help them celebrate their Birthday Bash this September, we knew it had to be big. To get the party started we utilized some well-known, fun and in some circles, classic party music: Earth, Wind & Fire’s iconic “September.” But with a birthday this big, we needed to put a clever new spin on it (think: “Do you remember the MANY subs of September”). The commercials feature a series of vignettes depicting people from all walks of life wearing party hats: business people, bikers, fashionistas and many more, are all headed to Subway to celebrate and enjoy one of their many $5 Footlong favorites.