Our Work: Subway
Client:
Subway
Campaign:
Commit To Fit Sweepstakes
Overview
Subway wanted to support Jared in his goal of running the marathon, and use the event as an opportunity to engage visitors and drive Facebook Likes. MMB created the Commit To Fit Sweepstakes App, where visitors could tell us what they were doing to live a healthier lifestyle and be entered for a chance to win. The Sweepstakes prize value increased based on number of participants, driving social media and viral promotion. The App itself prompts people to invite their friends, and displays commitments made by other participants. The Sweepstakes generated a significant number of entries, and programs like this have helped grow the number of Subway “Likes” to 3.6mm+ fans.
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