MMB

Overview

Three years ago MMB helped Subway turn the fast food business on its head with the introduction of Subway $5 Footlongs. The promotion turned into one of the most successful in the history of the category and totally redefined consumer's perception of fast food value along the way. This year we set out to own the very month of February. That's right, February is now FebruANY. The campaign builds on the bedrock of the memorable $5 Footlong jingle and hand gestures, but this time we have a twist. All of the super-stylized action plays out in a larger than life calendar replete with ground hogs, ex-presidents and all the other icons of the month. And, if sales are any indication, FebruANY is going to be a very, very good month indeed.