MMB

Client:

Subway

Campaign:

Green Lantern Facebook App

Overview

To help Subway promote their partnership with Green Lantern, MMB created the Go Green Facebook app, enabling mild-mannered civilians to become universe-protecting superheroes with just a few clicks of a mouse. Users simply upload a photo or take one using their webcam, fit themselves with the legendary Green Lantern mask using the size and rotation tools, then download the photo to their desktop or publish it as their Facebook profile picture.