MMB

Overview

In a category where burgers and fries rule, Subway had the unique opportunity to capitalize on its competitive difference - fresh, better for you options. We posed the question "What are you really getting with greasy fast food? "Employing humorous colloquialisms to describe the physical effects of eating poorly and well known music, we were able to bring forth a fun, entertaining platform for Subway to position itself as the better quick serve choice…because, really - who wants a “badonkadonk butt” and “cottage cheese thighs”?