MMB

Overview

To help Subway launch their breakthrough new low fat product creation, the amazingly delicious Subway Oven Crisp Chicken, we've crafted a memorable and motivating integrated campaign. At 7 grams of fat, the Oven Crisp Chicken sandwich is always baked, never fried and more importantly, never greasy. We chose to highlight that competitive difference and focus on the grease used at other restaurants...proving you can get great flavor without the fat. Whether showing it being hauled away in a grease truck that burger joints use or enumerating how much grease is actually produced each year by the same greasy burger joints, we leave you with a clear message…Grease is out. Fresh Taste is in with the NEW Subway Oven Crisp Chicken!