MMB

Client:

Subway

Campaign:

The $5 Footlong Brand

Overview

With the market cornered on health, Subway turned its attention to value. How to compete with the ever-present dollar menus in the quick serve world? The answer came in the form of an enticing offer, a catchy tune and a hand gesture…. 5, $5, $5 Footlong! Even Subway Famous Fans got in on the action.