MMB • February 07, 2018
Boston Bruins Campaign Honored by Comm Arts, Clios and Graphis
For the second year in a row, MMB has been honored by Communication Arts in the Advertising Annual for their work with the Boston Bruins. Four posters of a series, titled In Our Blood, will be showcased both print and online. The work was part of a larger integrated campaign that launched the team’s 2017 Stanley Cup Playoff run.
Communication Arts, now in its 59th year, is a professional journal recognizing the best work across visual communications fields. MMB’s poster series was 1 of just 134 bodies of work selected from over 3,200 entries, and 1 of 12 in the poster category. You can view the featured work online here.
The film portion of the In Our Blood campaign was also recently awarded a statue by the Clio Awards, for excellence in audio technique. MMB was also awarded two of the prestigious Graphis Awards in the Advertising Annual. The “In Our Blood” film won Platinum, while the print portion of the campaign received Gold. Just 23 Platinum Graphis were handed out across the world.