MMB • July 18, 2017

Michelle McCudden joins MMB as Digital Director

Michelle McCudden has joined MMB as Digital Director, where she will oversee digital, social and content initiatives across the client roster.

Michelle comes to MMB with over ten years’ experience in digital and social, spanning agencies both large and small and as an academic. She holds a Ph.D. in New Media & Technology, specializing in how online communities work. She applies that deep knowledge of internet culture and user behaviors to help brands create content and experiences that people love and that advance business goals. 

Prior to joining MMB, Michelle was most recently a VP of Digital Strategy at Hill Holliday, where she oversaw digital and social for clients like LG, Cadillac, Liberty Mutual, Planet Fitness and T.J.Maxx. Her work has been recognized by the London International Awards, Clios, Communication Arts, ADC, and The One Show.