MMB • January 30, 2018
MMB tapped for new Humane Society and ALS campaigns
After a competitive review, The Humane Society of the United States has tapped MMB to handle creative. Their first work together will focus on the dog meat industry, raising both money and awareness to end the practice.
HSUS provides services to over 100,000 animals every year, with a focus on large-scale cruelties such as puppy mills, factory farming, and the wildlife trade.
Past non-profit clients for MMB have included UNICEF and The Ad Council. But HSUS’s cause is one especially close to MMB’s heart. Both Boston.com and CBS Boston have named the agency as one of the city’s most dog-friendly offices.
Other recent new business wins include the ALS Association. The non-profit is best known for its massively viral Ice Bucket Challenge, which earned the organization an impressive 10 Gold Lions and a Grand Prix for Good at Cannes in 2015. MMB is now tasked with creative strategy, brand strategy and campaign creation for the continued evolution of the charity organization.