MMB • July 24, 2018

New Identity. Who dis?

MMB announces a new brand identity, created to reflect the continued evolution and transformation of the agency. While the previous identity system and word-mark had been used since the agency’s inception nearly 16 years ago, the time has come for a facelift.

"We continue to grow and evolve as an agency. Our integrated capabilities and thinking have shifted dramatically," said agency president Fred Bertino. "It's important that our own identity reflect that same methodology."

The new identity system features an expanded color palette, interchangeable patterns and hand-drawn illustrations.