MMB • November 04, 2014

Subway ranked #8 on Global Brand Simplicity Index, #3 in US

Our client Subway has earned recognition in Siegel & Gale’s 2014 Global Brand Simplicity Index. The simplicity index showcases consumer sentiment regarding how well brands “align what they say to what they do. It’s not just about communication, but also the final experience. A lot of brands don’t do well because they go out into the market with a lot of promotion but don’t make an effort to make it real.”

Congratulations to Subway for this recognition. We’re proud to have helped play a part in their success.

Full story via the New York Times.