MMB • August 01, 2016
Subway Taps MMB for 2016 Olympic Campaign
Subway has tapped MMB to handle its advertising for the 2016 Olympic Games in Rio. The high-profile campaign, titled "Search for Better", establishes a new direction for the brand to express its quest for better ingredients, responsible sourcing and operational improvement on a global scale. The rich platform comes to life in social content, in-store materials and broadcast. The first spot, from director Elliot Rausch, will debut on NBC during the opening ceremonies of the Olympic Games on August 5th.