A Harsh Reality

Getting up close and personal with the devastating impacts of ALS.

While the “Ice Bucket Challenge” lit up social media and raised considerable awareness about ALS (a.k.a. Lou Gehrig’s Disease), it was less successful in educating people about the disease itself – or raising the kind of money necessary to help eradicate it once and for all.

So we took a different approach, providing a raw, disarmingly intimate look at the real struggles involved in battling this monstrous neurodegenerative disease.

“This project was incredibly important to us. ALS is such a mean-spirited disease, and we haven’t seen that reality conveyed often enough. Aside from the obvious physical implications, there are emotional implications to ALS that trickle down through the entire family circle. These spots seek to capture that in a way that is both cinematic and brutally self-aware.”

Travis Robertson, ECD

“By showing people an honest look at the stakes families living with the disease face every day, we hope to encourage them to join our fight for better treatments and a cure.”

Calaneet Balas, President and CEO of The ALS Association

This campaign was recognized by Adweek as “powerful” and “affecting,” and went on to win awards in multiple shows across the country.


But honestly, it was never created to earn accolades. It was created to raise money. So we’d be honored if you could donate whatever you can to help find a cure for ALS.

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