In the ever-crowding space of web conferencing, was an underdog. We knew we had to break through the corporate speak, tech jargon noise that surrounded them. So we shifted. Instead of marketing as a typical B2B product, we marketed a lifestyle brand, appealing to actual workers instead of strict workplace productivity.

Video Conferencing. Advertising on a Video Platform

With a YouTube homepage takeover, we gave a more in-depth look of our “Frantic” stars, allowing our audience to dig deeper into their stories.