Ken's Salad Dressings
BORN GRILLING RIB-EYES. REBORN SERVING SALADS.
Ken’s Salad Dressing didn’t start with a focus group. Or inside an internationally owned, mega-conglomerate’s “flavor laboratory.” Ken’s began as a family recipe in the kitchen of a steak house. Consumers in the Northeast grew up understanding Ken’s commitment to quality and flavor. But the brand faced a two-fold marketing challenge: they needed to raise brand awareness outside of their home region, while generating trial of a new product line.
Cooking As Content
We then turned Ken's social media channels into inspiration destinations. To prove that Ken's dressings are so much more than a salad-topper, we created dozens of recipe videos, showing the endless ways to enjoy their range of products.
The Salad Dressing Search Engine
The Ken’s retail website also got a full redesign, becoming an interactive destination for home cooks and professional chefs alike.