Sam Adams Summer Ale

Grab Summer by the bottles.

To help evolve the Sam Adams brand and promote their Summer Ale's colorful new packaging, we fused the aesthetic of Toy Story with the music of Wu-Tang, in a Jamaican paradise, drenched in the refreshing taste of Sam Adams.

Let's Talk Beer

We flooded the Sam Adams social media channels with artwork worth talking about. Beautiful, bold colors to match the bold taste of Sam Adams Summer Ale.

 
Taking it to the streets.

Eye-popping OOH was plastered everywhere. From streets to subways, from bars to bus shelters.

For the not-as-happy hours.

Office signage and swag geared toward employees who can’t wait to get out of the office and into the pool.