THERE'S FIT, THERE'S CRAZY. THEN THERE'S BOTH.
Most people are aware that Subway is a healthy choice, but with the increasing popularity of strange health trends, crazes and fads, we needed to remind our audience that Subway's menu offers much simpler ways to stay healthy.
A Real Site for a Fake Triathlon
One of our crazy fitness programs – the Tough Dodger – was particularly popular with our audience. With so much interest in the event, it seemed fitting to engineer a comprehensive digital campaign centered upon a faux event site for the harrowing, rubber-ball-filled race.