UNICEF

ENDING GLOBAL HUNGER ISN'T A GAME. JUST ASK GAMERS.

With a social climate that seems perfectly content ignoring brutal human rights injustices, we wanted to show people that living in a warzone isn’t like a videogame. By making it into a videogame.

Impact Through Impressions

 

And with the help of real life refugees, we parlayed that impact into millions of impressions and hundreds of discussions about the needs of afflicted Sudanese families..

 

News sites took notice and jumped in to share UNICEF’s mission:

96% INCREASE IN NEW SITE VISITORS