Makers of Relevance.

After a while, car advertising all begins to look and sound the same, which is pretty much the opposite of being relevant. That’s why, whether we’re creating assets for Camry, RAV4 or the new Highlander, we make sure unique human insights fuel our storytelling.

The biggest public messaging campaign ever has repeatedly told people to STAY AT HOME during the Pandemic. Now that the lockdown is ending, we need to convince people to go back to hospitals to get treatments. No easy task, given that 60% of people say they’ve actively avoided going near hospitals for fear of getting infected – and 1/3 of have delayed getting needed treatment. This campaign is aimed at convincing people that at Yale New Haven Health, there’s an expert team deploying world-class safety measures to keep every patient, visitor and employee safe.

Sofia Vergara. Foster Grant. Two names synonymous with fashion and style recently teamed up to launch a new line of readers and sunglasses. And People Magazine was right there to help us promote it. From overseeing photo shoots with world-famous photographer Walter Chin, to directing video content for social and digital channels, to launching our multidimensional “See Beautifully” campaign, our work uses owned and paid media to reach our culture-savvy, trend-forward 40+ female audience.

In a sea of hard selling truck commercials, we decided to go with an alternative approach. Using just the sounds trucks make from the engines to tires on gravel to the activities people do in them, we created a much more visceral experience. This feeling is brought to life with the sights and sounds of a weekend filled with off-roading, fishing, campfires and plenty of off-roading, truck engine roar. The end result is far from another overhyped truck commercial, but a commercial that can appeal to all of us.

When we gave Hannaford the tag: “Greater Than Groceries”, we gave Hannaford a platform the entire company quickly embraced. From their commitment to creating zero waste to their support of local farmers, to the growers, to the oceans we fish, Hannaford is all about the greater good, and doing what’s right in the communities where they’re from.

Subway is known for a lot of things. The inspiring, honest people who own and run Subway restaurants has never been one of those things. These stories bring an entirely new ingredient to the Subway brand, the human ingredient.

Bruins fans are like no other. That’s why we gave our fans a brand experience like no other, by creating a hidden art gallery in TD Garden, called “The Players: A Bruins Portrait Series”. The gallery featured 14 Bruins player portraits, all shot in a Collodion camera style. And each piece included a short story and expressive typography inspired by the unique personality of the players.

While the “Ice Bucket Challenge” lit up social media and raised considerable awareness about ALS (a.k.a. Lou Gehrig’s Disease), it was less successful in educating people about the disease itself – or raising the kind of money necessary to help eradicate it once and for all. So we took a different approach, providing a raw, disarmingly intimate look at the real struggles involved in battling this monstrous neurodegenerative disease.

How do you promote the merits of travel during a time of personal confinement and social distancing? By highlighting the 37,000 acres of wilderness and beauty that The Resort at Paws Up offers. Using the client’s own stunning photography, we tapped into people’s pent up desire for outdoor adventures and breathtaking vistas, while promoting the merits of social distancing when measured in acres vs. feet.

When people are interested in buying a Corolla, the last thing they want is another ad served up on their phone. That’s why designed a snapchat experience that feels more like a showroom experience. By doing, so we drove sales by offering deals and rebates right there on the app. The success of this campaign, earned us a place on Snapchat’s own website for “best practices.”

Most toasters seem to only have a few settings – burnt and not burnt. Slow and slower. The R180 toaster from Revolution doesn’t have that problem. In fact, it lets you toast like never before. This idea of newfound control over how we can now toast was used to drive purchase intent in stores and online where people could be directed to the web site that we also created.

CoachUp is a startup where young athletes can get quality, private coaching that works. The trouble was, they had zero awareness. So, we unearthed the insight “these days everyone thinks they’re a coach,” to create a funny, breakthrough video starring the greatest shooter in NBA history, Steph Curry. And we brought it all to life with an airtight social strategy that helped drive a 700%-increase in site traffic.

Just what the world needs, another spokesperson, right? But “Becky” as we like to call her, is more than a spokesperson - she’s the guru of grocery rewards. And Hannaford customers love her for it. She’s fun, funny, and hyper focused on helping everyone get the very most out being a Hannaford customer.

Foster Grant’s 90th Anniversary provided an opportunity to show our Gen Z audience just how influential the brand has been in creating and defining trends throughout its history. Using fashion illustrators and Foster Grant’s own designers to recapture each “era of style,” we created a website, virtual timelines, social posts, and even Buzzfeed quizzes to increase awareness, purchase intent, and sales of the brand’s special “90th Anniversary Collection.”

Nothing compares to a hometown deli when you’re hankering for the finest in cured meats. Here in Boston, that place is DJ’s Deli and Butcher Shoppe. Sure, they probably could never afford our services, but that never stops us from finding resourceful ways to make breakthrough advertising for the places we love, big or small.

Every Valentine’s Day, millions of people go out and buy a box of chocolate for their significant other. Just like they did the year before that. And every year before that. It’s expected. It’s unimaginative. It’s boring. Tru Chocolate is none of those things. It’s the first 0 sugar chocolate that actually tastes like real chocolate. So on February 14, we created social posts that helped show Tru’s box of chocolate as the fun, adventurous alternative to the same-old routines that everyone falls into on Valentine’s Day.

Boston is a sports town. Actually, Boston is a hockey town. Which means putting out some boring “Ra-Ra, Go Team” message to get Bruins fans pumped for the season would go over about as well as a Canadiens jersey at the Garden. So rather than pandering to some of the most sophisticated fans in all of sports, we embraced their passion, and created one of the most iconic sport marketing campaigns in years.

Like most agencies, every summer we get the usual crop of interns. But this year, through posters and our social media channels, our goal was to go after not just creative minded college students, but fighters. After all, as we all know, the best, most daring ideas, come under the most fire. So, we’re looking for candidates with strong minds, but even stronger backbones, who will be ready and willing to go to battle for great.

In the ever-crowding space of web conferencing, join.me was an underdog. We knew we had to break through the corporate speak, tech jargon noise that surrounded them. So, we shifted. Instead of marketing as a typical B2B product, we marketed a lifestyle brand, appealing to actual workers instead of strict workplace productivity.

How do you make eating salad a lot more desirable, make it sound as good, or even better, than eating steak. Afterall, what does a guy who has a steakhouse know about salad dressing? Apparently, everything.

Sam Adams has always been equated with New England, long winters, and beer lovers who can’t get enough of craft beer. Well, it was time to shed our woolen coats, and dive headlong into summer with the Sam Adams. And in doing so, we flooded the Sam Adams social media channels with artwork worth talking about. Beautiful, bold colors to match the bold taste of Sam Adams Summer Ale.

We originally helped establish Subway as a healthier choice in fast food. But with the influx of new competitors along with strange health trends, crazes, and fads, we needed to remind our audience that Subway’s menu offers much simpler ways to stay healthy.

People that work in the restaurant industry are brash. They’re bold. They don’t mess around. Which means if you want to reach them, you need to speak their language. Which is exactly what we did to get them to stock Sweet Baby Ray’s sauces in their restaurants and cafeterias. Brash. Bold. And most importantly, effective. These ads and landing page helped lead to double digit sales growth.

People think millennials just sit around staring at screens all day. But the truth is, the younger generation is more active and adventurous than any generation before them. You could even say they are up for anything. Which makes the RAV4 the perfect vehicle for this generation. It lets them pack up all their friends, and then go out and pack more adventure into their lives.

For dads today, connecting with their kids can be tough. It seems that kids’ heads are always buried in their phones. Or tablets. Or some other kind of screen dads don’t even know about yet. So, to help sell the tough and rugged Tundra, we decided to appeal to the softer side of Dads, who live for weekends, outdoors and actually talking with their kids.

With a social climate that seems perfectly content ignoring brutal human rights injustices, we wanted to show people that living in a warzone isn’t like a videogame. By making it into a video game. And with the help of real-life refugees, we parlayed that impact into millions of impressions and hundreds of discussions about the needs of afflicted Sudanese families.