After a while, car advertising all begins to look and sound the same, which is pretty much the opposite of being relevant. That’s why, whether we’re creating assets for Camry, RAV4 or the new Highlander, we make sure unique human insights fuel our storytelling.
Read MoreThe biggest public messaging campaign ever has repeatedly told people to STAY AT HOME during the Pandemic. Now that the lockdown is ending, we need to convince people to go back to hospitals to get treatments. No easy task, given that 60% of people say they’ve actively avoided going near hospitals for fear of getting infected – and 1/3 of have delayed getting needed treatment. This campaign is aimed at convincing people that at Yale New Haven Health, there’s an expert team deploying world-class safety measures to keep every patient, visitor and employee safe.
Read MoreSofia Vergara. Foster Grant. Two names synonymous with fashion and style recently teamed up to launch a new line of readers and sunglasses. And People Magazine was right there to help us promote it. From overseeing photo shoots with world-famous photographer Walter Chin, to directing video content for social and digital channels, to launching our multidimensional “See Beautifully” campaign, our work uses owned and paid media to reach our culture-savvy, trend-forward 40+ female audience.
Read MoreBruins fans are like no other. That’s why we gave our fans a brand experience like no other, by creating a hidden art gallery in TD Garden, called “The Players: A Bruins Portrait Series”. The gallery featured 14 Bruins player portraits, all shot in a Collodion camera style. And each piece included a short story and expressive typography inspired by the unique personality of the players.
Read MoreHow do you promote the merits of travel during a time of personal confinement and social distancing? By highlighting the 37,000 acres of wilderness and beauty that The Resort at Paws Up offers. Using the client’s own stunning photography, we tapped into people’s pent up desire for outdoor adventures and breathtaking vistas, while promoting the merits of social distancing when measured in acres vs. feet.
Read MoreLike most agencies, every summer we get the usual crop of interns. But this year, through posters and our social media channels, our goal was to go after not just creative minded college students, but fighters. After all, as we all know, the best, most daring ideas, come under the most fire. So, we’re looking for candidates with strong minds, but even stronger backbones, who will be ready and willing to go to battle for great.
Read MoreHow do you make eating salad a lot more desirable, make it sound as good, or even better, than eating steak. Afterall, what does a guy who has a steakhouse know about salad dressing? Apparently, everything.
Read MorePeople that work in the restaurant industry are brash. They’re bold. They don’t mess around. Which means if you want to reach them, you need to speak their language. Which is exactly what we did to get them to stock Sweet Baby Ray’s sauces in their restaurants and cafeterias. Brash. Bold. And most importantly, effective. These ads and landing page helped lead to double digit sales growth.
Read MoreFor dads today, connecting with their kids can be tough. It seems that kids’ heads are always buried in their phones. Or tablets. Or some other kind of screen dads don’t even know about yet. So, to help sell the tough and rugged Tundra, we decided to appeal to the softer side of Dads, who live for weekends, outdoors and actually talking with their kids.
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